marc printing workshop
Image of workshop group above by Patrick Yu!

Your instructors Rick Hulbert and Marc Koegel welcome you to an exclusive workshop aimed to creating stunning photographic prints. Limited to only 6 participants, we will spend time in the classroom as well as on-location photographing together.

Creating a masterpiece print that will leave an indelible impression on a viewer or client in the digital age is not an easy process.

Like the Master Printers of old, digital technology requires fine technical knowledge, as well as a unique vision if it is to stand out from the thousands of other art prints in the world today.

From capture to post processing to your choice of software, paper, ink and printer, the steps and decisions you make along the way drastically change how your printed image will look. There are so many variables and so many products in the market place that it can be difficult to know where to begin.

In this intensive 4 day workshop you will learn everything you need to know to make consistently beautiful prints in both color as well as black & white. Every participant will be able to make several test prints and leave with a minimum of 2 prints of 17" x 22" each in size. We will have a professional 24" inch wide Epson printer with a variety of media available for use for this workshop.

We will discuss the different kinds of technology and media available for the digital printer and what the positives and negatives are in relation to these products. We will be making prints for each participant and you will be able to watch the entire process and ask questions along the way.

Along with teaching the required technical skills your Instructors Rick Hulbert and Marc Koegel will also discuss the aesthetics of fine art printing and how to create a proper digital printing workflow. We will talk about differences in perception, how the human eye views a color print differently from a black-and-white print and how this knowledge will change the way you shoot a scene for final output. You will learn about contrast, mood, creative cropping and the psychology of the viewer as it relates to fine art prints.

For our classes we use the highest quality Epson printers available. We will discuss the variables between these printers and also any specific issues related to printing with Epson products.

Our classroom sessions are schedule for 10am - 4pm each day, giving us an opportunity to go out for some photography before and/or after.

Maximum of only 8 students in this workshop!

Workshop Location:

For this workshop we will meet at the following address:

1502 Hasting Street West
Vancouver, V6G3J4

What to bring:

For the first day of the Workshop, February 7th, please bring your camera equipment and between 5 and 10 images that you would like to print. These images can be in any format, but we prefer RAW and/or TIFF files. If you have a laptop please bring it along to work on your images.


Richard Hulbert:  Architect, AIBC Retired, FRAIC, RCA

International Award winning and published Architect (retired), Urban Designer, and Photographer Lecturer, Teacher and Seminar Panel Participant on four continents
Fellow, Royal Architectural Institute of Canada
Former President of the Architectual Institute of British Columbia
Academician, Royal Canadian Academy of the Arts and a former professional Architect and Urban Designer.

Richard’s educational philosophy includes the following notions:

  • Adults learn more from story telling than from memorization
  • Learning is heightened when key principles can be related to a humorous circumstance
  • Effective learning arises when knowledge is self-discovered with directed input,
    as opposed to being “taught”


Marc Koegel is a Vancouver, B.C. based fine art photographer, educator, writer and director of Vancouver Photo Workshops. His black and white long exposure landscapes, nudes and architecture photographs have been widely exhibited in Vancouver as we as internationally in the US and Europe.

Born in Germany, Marc first came to Canada in 1996 to earn an Economics degree. He has been seriously involved with photography ever since he was given his father's camera and darkroom setup at the age of 12.

Marc has worked and studied with many internationally acclaimed photographers, including Joe McNally, Greg Gorman, Jay Maisel, Arthur Meyerson, Mary Ellen Mark, Ralph Gibson, David Hume Kennerly and Jon Cone from Cone Editions Press.


You will learn:

  • What an ICC profile is
  • How to generate custom printer and paper profiles
  • When to resample and why
  • What soft proofing is and why it is important
  • How to print more than one image on a page
  • Why resolution is important and how it affects your final output
  • The difference between an Adobe RGB, ProPhoto RGB and sRGB color space
  • When and how best to apply sharpening
  • How to properly convert color to outstanding black-and white images
  • How and Why to select a specific paper (or substrate) for a given image or series
  • How best to calibate your monitor and printer
  • How inkjet printing compares to other printing methods, i.e. lightjet (lambda)
  • A list of recommended equipment (calibration, monitors, printers etc)
  • Mounting, framing and presentation options for your finished prints


Beginner/Intermediate. Basic Photoshop skills required.


Maximum 8 participants only!

What to Bring

Equipment Needed:

Each student will need a laptop or computer with Photoshop CS3/CS4/CS5/CS6/CC installed.

Bring images you wish to work on during the course. Make sure you have the unprocessed (RAW capture) digital files in your computer and bring any processed images or test prints that you have created for discussion and comparison.

We Provide:

Ink and Paper for test prints and 1 finished color or black & white print up to 13"x19" for each participant.


Early-Bird Discount:

Most of our courses and workshops offer a 10% discount is applied automatically if you register before the Early-Bird Discount deadline date listed in the registration table below.

Some courses and workshops offer a discount if you're among the first 3 people who register. This discount will replace the 'standard' Early Bird Discount mentioned above, and will be applied automatically during the online registration process (as long as it is available). Check the course/workshop listing page for more details.

Group Discount:

A 5% discount will be appplied if 3 or more people register at the same time for the same workshop. (All 3 tuitions must be paid for by one credit card to be considered a group registration.) Please follow the instructions on the online registration page.


In order to provide the best learning environment possible VPW keeps class and tour sizes limited to 10-15 people (depending on the workshop). This is but one reason that we count on you to attend your chosen class or tour, once you have registered for it.

If you must withdraw for any reason please be aware of our refund policy as follows:

For our Local Lectures, Seminars, and Workshops valued at or under $100, VPW is unable to provide a cash refund. Transfers are limited to one transfer to either the same event at a later date, or a different event of equal value. VPW requires 48 hours written notice in order to make such a transfer (email notice is acceptable). The event you are transferring to must occur within 6 months of the original event you registered for. A $15 fee will be applied to all transfers.

For our Local Workshops, 1 to 5 days in length and our Local 4 to 10 Week Courses, VPW requires 30 days written notice (before the event start date) of your withdrawal in order to provide a refund. (Email notice is acceptable.)

For our Master Photographer Series workshops, 1 to 5 days in length, VPW requires 60 days written notice (before the workshop start date) of your withdrawal in order to provide a refund. VPW may retain 15% of fees paid or $150 minimum in processing your refund. If the tuition is less than $500 the minimum fee drops to $75.

Within 45 days of the Master Photographer Series workshop date all fees paid are non-refundable.

For our Photo Tours (national and international), the following charges will apply:

  • If you cancel up to 3 months before the tour start date and we can fill your space, your reservation (or deposit) fee will be refunded
  • There is no additional cancellation fee up to 8 weeks before the start of your tour
  • From 8 weeks to 4 weeks before the tour: 25% of your balance
  • From 4 weeks to 1 week before the tour: 50% of your balance
  • From 1 week to 72 hours before the tour: 75% of your balance
  • If you cancel within 72 hours of the start of the trip, no refund can be paid
  • Transaction charges incurred on accepting and refunding payments will be deducted from the refund amount
  • In the (unlikely) event that we cancel the Photo Tour, all monies paid will be refunded in full

We highly recommend that you take out travel insurance to guard yourself against monies lost due to unavoidable cancellation by either party.

Transfers (for all events over $100): If you wish to transfer to a different workshop date, VPW requires a minimum of 30 days written (email) notice. All transfers are based on availaibility, and subject to approval by VPW staff. For courses/workshops with tuition above $101, the transfer fee is $35.

Transfer Fees as based on event pricing:
Tuition of $100 and below, the transfer fee is $15
Tuition of $101 and above, the transfer fee is $35

VPW can give no refunds:

If you registered for any event valued at or under $100
If you do not show up for your registered course.
If you register for a course beyond or below your skill or ability level.

Refunds for all events valued at $101 and above (excluding Master Series Workshops):
If a student wishes to cancel their registration for any of VPW's events, and has provided written notice within the appropriate timeframe, a refund less a $50 administration fee will be provided.

Course Cancellation:

Occasionally, we may have to cancel a course due to low enrollment. In this case, we will issue a full refund of all monies paid to VPW up to that time.

Instructor Replacement:

In the event that a listed instructor is unable to participate because of a change in his or her professional schedule, we will replace the instructor with someone of equal or similar credentials. If we cannot find a replacement in due time before the course is about to start, a particular class may have to be rescheduled.


In the event that we cancel your course, for any reason, the extent of VPW's liability is limited to the return of all monies paid. We will do everything we can to register you in another equivalent course. VPW will not be responsible for reimbursement of travel expenses of any kind.

Please note: An administration charge of $50 applies to all refunds

Read complete refund and liability policy

"One of the most informational and entertaining speakers I've seen. I learned a ton. I especially loved his attitude toward everything."

“I'm applying what I learned in the class everyday! Only thing I'd change is make the class longer :)"

“You opened our eyes to a new way of looking …we appreciated being free to take whatever subjects caught our imagination. You were generous with your time and your comments were helpful.”

“Rick has a gift for teaching, a very helpful but good way of critiquing submissions and, most important, what he teaches is immensely useful. His visuals are excellent and can be very thought-provoking.”

Read more testimonials......

The Digital Printing Workshop is taught by the following instructor:



Richard Hulbert  Architect (retired), AIBC Retired, FRAIC, RCA


Class Dates Time Seats Left: Location Instructor Registration
Thursday to Sunday October 22 - 25, 2020 10am-4pm 5 only 1502 Hastings Street West, Vancouver, BC Rick Hulbert &
Marc Koegel
Click Here to Register Online
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