Stock Photography Image

Can I make a living shooting for the stock market?

Which business model fits my personal style?

How many images do I need to produce to start?

Which agents should I choose to represent my work?


These are only a few of the many important questions faced by photographers today who are interested in entering into the booming stock photography market.

Join instructor Kaj R. Svensson for this fun and informative workshop. Kaj has many years experience in both owning a stock agency and also shooting for the stock market locally and internationally, so there will be no unanswered questions.

You will learn:

What is stock photography?

Brief history of the industry from the past to present and current status. The skill level of the pro shooters in the industry. Discussion on traditional compositional (handout) strategies and how the rules might be "broken" when shooting for stock.


Cameras, lenses, light tables, loupes etc. Use of film (handout) and/or digital capture?

The Stock Market

A very large worldwide market encompassing 2 basic areas – Editorial and Commercial.

How do we shoot for the stock market?

Understanding the product. Shooting for more than one market at a time.

Getting your images organized

Labeling of slides & transparencies, and creating "File Info" for digital images.

Copyright, Image Rights and Negotiations

Rights managed images vs Royalty Free images.

Finding the customers

Surfing stock photo websites. Public libraries.

Planning for a Stock Shoot



Beginner/General Interest. No previous photography experience required.


Maximum 15 participants.

What to Bring

Equipment Needed:

Pen and paper.

We Provide:

Detailed course notes in binder.


Early-Bird Discount:

Most of our courses and workshops offer a 10% discount is applied automatically if you register before the Early-Bird Discount deadline date listed in the registration table below.

Some courses and workshops offer a discount if you're among the first 3 people who register. This discount will replace the 'standard' Early Bird Discount mentioned above, and will be applied automatically during the online registration process (as long as it is available). Check the course/workshop listing page for more details.

Group Discount:

A 5% discount will be appplied if 3 or more people register at the same time for the same workshop. (All 3 tuitions must be paid for by one credit card to be considered a group registration.) Please follow the instructions on the online registration page.


In order to provide the best learning environment possible VPW keeps class and tour sizes limited to 10-15 people (depending on the workshop). This is but one reason that we count on you to attend your chosen class or tour, once you have registered for it.

If you must withdraw for any reason please be aware of our refund policy as follows:

For our Local Lectures, Seminars, and Workshops valued at or under $100, VPW is unable to provide a cash refund. Transfers are limited to one transfer to either the same event at a later date, or a different event of equal value. VPW requires 48 hours written notice in order to make such a transfer (email notice is acceptable). The event you are transferring to must occur within 6 months of the original event you registered for. A $15 fee will be applied to all transfers.

For our Local Workshops, 1 to 5 days in length and our Local 4 to 10 Week Courses, VPW requires 30 days written notice (before the event start date) of your withdrawal in order to provide a refund. (Email notice is acceptable.)

For our Master Photographer Series workshops, 1 to 5 days in length, VPW requires 60 days written notice (before the workshop start date) of your withdrawal in order to provide a refund. VPW may retain 15% of fees paid or $150 minimum in processing your refund. If the tuition is less than $500 the minimum fee drops to $75.

Within 45 days of the Master Photographer Series workshop date all fees paid are non-refundable.

For our Photo Tours (national and international), the following charges will apply:

  • If you cancel up to 3 months before the tour start date and we can fill your space, your reservation (or deposit) fee will be refunded
  • There is no additional cancellation fee up to 8 weeks before the start of your tour
  • From 8 weeks to 4 weeks before the tour: 25% of your balance
  • From 4 weeks to 1 week before the tour: 50% of your balance
  • From 1 week to 72 hours before the tour: 75% of your balance
  • If you cancel within 72 hours of the start of the trip, no refund can be paid
  • Transaction charges incurred on accepting and refunding payments will be deducted from the refund amount
  • In the (unlikely) event that we cancel the Photo Tour, all monies paid will be refunded in full

We highly recommend that you take out travel insurance to guard yourself against monies lost due to unavoidable cancellation by either party.

Transfers (for all events over $100): If you wish to transfer to a different workshop date, VPW requires a minimum of 30 days written (email) notice. All transfers are based on availaibility, and subject to approval by VPW staff. For courses/workshops with tuition above $101, the transfer fee is $35.

Transfer Fees as based on event pricing:
Tuition of $100 and below, the transfer fee is $15
Tuition of $101 and above, the transfer fee is $35

VPW can give no refunds:

If you registered for any event valued at or under $100
If you do not show up for your registered course.
If you register for a course beyond or below your skill or ability level.

Refunds for all events valued at $101 and above (excluding Master Series Workshops):
If a student wishes to cancel their registration for any of VPW's events, and has provided written notice within the appropriate timeframe, a refund less a $50 administration fee will be provided.

Course Cancellation:

Occasionally, we may have to cancel a course due to low enrollment. In this case, we will issue a full refund of all monies paid to VPW up to that time.

Instructor Replacement:

In the event that a listed instructor is unable to participate because of a change in his or her professional schedule, we will replace the instructor with someone of equal or similar credentials. If we cannot find a replacement in due time before the course is about to start, a particular class may have to be rescheduled.


In the event that we cancel your course, for any reason, the extent of VPW's liability is limited to the return of all monies paid. We will do everything we can to register you in another equivalent course. VPW will not be responsible for reimbursement of travel expenses of any kind.

Please note: An administration charge of $50 applies to all refunds

Read complete refund and liability policy

"The energy in the Studio was amazing, nobody wanted to leave."

"Vancouver was in urgent need for a professional and personable school like yours."

"I really enjoyed the open house today and am very impressed with your facility and the great line-up of instructors you have assembled."

Read more testimonials......

The Stock Photography Workshop is taught by the following instructor:

Kaj Svensson
Read Kaj's Biography

Please choose your workshop date from the registration table below.

Class Dates Time Early-Bird Discount Ends Location Instructor Registration
Sunday Sept 25th, 2011 10am-5pm Aug 31st, 2011 VPW Studios Kaj Svensson SOLD OUT!
Sunday November 6th, 2011 10am-5pm October 15th, 2011 VPW Studios Kaj Svensson SOLD OUT!
Sunday February 19th, 2012 10am-5pm January 31st, 2012 VPW Studios Kaj Svensson SOLD OUT!
Sunday June 17th, 2012 10am-5pm June 1st, 2012 VPW Studios Kaj Svensson Click Here to Register
One Day TBA, 2012 10am-5pm TBA, 2011 VPW Studios Kaj Svensson Click Here for Wait List