To create a stunning photographic print, a masterpiece that will leave an indelible impression on a viewer or client in the digital age is not an easy process.

Like the Master Printers of old, digital technology requires fine technical knowledge, as well as a unique vision if it is to stand out from the thousands of other art prints in the world today.

From capture to post processing to your choice of software, paper, ink and printer, the steps and decisions you make along the way drastically change how your printed image will look. There are so many variables and so many products in the market place that it can be difficult to know where to begin.

In this weekend workshop you will learn everything you need to know to make consistently beautiful prints. We will discuss the different kinds of technology and media available for the digital printer and what the positives and negatives are in relation to these products.

Along with teaching the required technical skills your Instructor Marc Koegel will also discuss the aesthetics of fine art printing and how to create a proper digital printing workflow. Marc will talk about differences in perception, how the human eye views a color print differently from a black-and-white print and how this knowledge will change the way you shoot a scene for final output. You will learn about contrast, mood, creative cropping and the psychology of the viewer as it relates to fine art prints.

For our classes we use the highest quality Epson printers available. We will discuss the variables between these printers and also any specific issues related to printing with Epson products. VPW's state-of-the-art digital printing station featuresa 30 inch NEC wide-gamut monitor, and an industry standard D50 Print Viewing Booth. We have several color calibration tools available for you to try, capable of making custom profiles for your monitor as well as for your printer/paper combination.

For this workshop, we will be using an Epson 7900 wide-format printer.

You will learn:

• What an ICC profile is
• How to generate custom printer and paper profiles
• How to calibrate your monitor AND printer
• How to correct color casts
• When to resample and why
• What soft proofing is and why it is important
• How to print more than one image on a page
• Why resolution is important and how it affects your final output
• The difference between an Adobe RGB, ProPhoto RGB and sRGB color space
• When to apply sharpening
• How to properly convert color to outstanding black-and white images

Level:

Beginner/Intermediate. Basic Photoshop skills required.

Enrollment:

Maximum 10 participants only!

Equipment Needed:

Each student will need a laptop or computer with Photoshop CS3/CS4/CS5 installed.

Bring images you wish to work on during the course. Make sure you have the unprocessed (RAW capture) digital files in your computer and bring any processed images or test prints that you have created for discussion and comparison.

We Provide:

Detailed course notes in binder.
Ink and Paper for test prints and 1 finished print up to 17"x22" (BW or color) for each participant.

Early-Bird Discount:

Most of our courses and workshops offer a 10% discount is applied automatically if you register before the Early-Bird Discount deadline date listed in the registration table below.

Some courses and workshops offer a discount if you're among the first 3 people who register. This discount will replace the 'standard' Early Bird Discount mentioned above, and will be applied automatically during the online registration process (as long as it is available). Check the course/workshop listing page for more details.

CAPIC & PPABC Members:

A 5% discount is available to CAPIC and PPABC members when registering online. Please be prepared to show your membership cards on the first day of your workshop.

Group Discount:

A 5% discount will be appplied if 3 or more people register at the same time for the same workshop. (All 3 tuitions must be paid for by one credit card to be considered a group registration.) Please follow the instructions on the online registration page.

In order to provide the best learning environment possible VPW keeps class and tour sizes limited to 10-15 people (depending on the workshop). This is but one reason that we count on you to attend your chosen class or tour, once you have registered for it.

If you must withdraw for any reason please be aware of our refund policy as follows:

For our Local Lectures, Seminars, and Workshops valued at or under $100, VPW is unable to provide a cash refund. Transfers are limited to one transfer to either the same event at a later date, or a different event of equal value. VPW requires 48 hours written notice in order to make such a transfer (email notice is acceptable). The event you are transferring to must occur within 6 months of the original event you registered for. A $15 fee will be applied to all transfers.

For our Local Workshops, 1 to 5 days in length and our Local 4 to 10 Week Courses, VPW requires 30 days written notice (before the event start date) of your withdrawal in order to provide a refund. (Email notice is acceptable.)

For our Master Photographer Series workshops, 1 to 5 days in length, VPW requires 60 days written notice (before the workshop start date) of your withdrawal in order to provide a refund. VPW may retain 15% of fees paid or $150 minimum in processing your refund. If the tuition is less than $500 the minimum fee drops to $75.

Within 45 days of the Master Photographer Series workshop date all fees paid are non-refundable.

Transfers (for all events over $100): If you wish to transfer to a different workshop date, VPW requires a minimum of 30 days written (email) notice. All transfers are based on availaibility, and subject to approval by VPW staff. For courses/workshops with tuition above $101, the transfer fee is $35.

Transfer Fees as based on event pricing:
Tuition of $100 and below, the transfer fee is $15
Tuition of $101 and above, the transfer fee is $35

VPW can give no refunds:

If you registered for any event valued at or under $100
If you do not show up for your registered course.
If you register for a course beyond or below your skill or ability level.

Refunds for all events valued at $101 and above (excluding Master Series Workshops):
If a student wishes to cancel their registration for any of VPW's events, and has provided written notice within the appropriate timeframe, a refund less a $50 administration fee will be provided.

Course Cancellation:

Occasionally, we may have to cancel a course due to low enrollment. In this case, we will issue a full refund of all monies paid to VPW up to that time.

Instructor Replacement:

In the event that a listed instructor is unable to participate because of a change in his or her professional schedule, we will replace the instructor with someone of equal or similar credentials. If we cannot find a replacement in due time before the course is about to start, a particular class may have to be rescheduled.

Liability

In the event that we cancel your course, for any reason, the extent of VPW's liability is limited to the return of all monies paid. We will do everything we can to register you in another equivalent course. VPW will not be responsible for reimbursement of travel expenses of any kind.

Please note: An administration charge of $25 applies to all refunds

Read complete refund and liability policy

The Digital Printing Workshop is taught by the following instructor:

Read Marc's Biography

Please choose your workshop date from the registration table below.