Fashion Photography Workshop Image

Lighting is one of the most important characteristics that you can use to stand out in today's market place. This course is designed to provide you with as much hands-on shooting time as possible. In fact 7 out of the 10 scheduled classes will be spent shooting.

You will be working with some of the latest lighting equipment, in studio as well as on-location. In addition to covering relevant technical concepts, this course is designed to deepen your understanding of how to work with talent, come up with great poses, improve your composition skills (especially when working on location) and develop concepts that will result in impressive images.

Get your creative juices flowing and be prepared for lots of shooting. You will be able to complete a portfolio by the end of the 10 weeks.

This course will feature guest appearances from many VPW instructors. You are going to be exposed to as many different ways of 'doing it' as possible. The aim is to have you draw inspiration from more than just one 'source'. Your lead instructors will be Wayne Hoecherl and Marc Koegel, guest appearances will be confirmed upon the start of the course.

You are encouraged to share your inspirations throughout this course. Bring in tear sheets and connect with us and your fellow classmates using VPW's new online forum and image sharing galleries. This course is designed to get your photography to the next level!

About Our Studio:

VPW prides itself on the selection, quality and amount of lighting equipment made available to our students. Learn using equipment that is actually being used in the industry today. Along with regular lighting sources we also have specialty pro equipment like ring-flashes, high powered battery strobes, 7 foot Octabanks, etc.

What is more, our new studio facilities provide an unparalleled commercial photography space for our students to shoot in. Our main studio offers 2500 square feet with 20 foot high ceilings along with an additional 2500 square feet of make-up, kitchen, and lounge space.

As we are a commercial production studio and a teaching facility we are able to provide a top of the line experience for all our students.

Make sure to check out this VIDEO featuring student's work created in Wayne's Classes:

Session 1 :

Course and assignment overview.
Review of studio and location lighting principles. Goals set for the course.

Session 2 :

The Editorial Portrait: Shoot in studio

Session 3 :

The Editorial Portrait: Shoot on location

Session 4:

The Environmental Portrait: Shoot on location

Session 5 :

Review and critique of previous shoots and assignments. Guest speakers (Make-up, Hair and Styling). Lecture and Discussion on what is takes to put together a full scale professional fashion shoot.

Session 6 :

Fashion Shoot in studio

Session 7 :

Fashion Shoot on location

Session 8 :

Open studio time session 1: Students bring tear sheets and work on assignments with an instructor present to help realize each shoot.

Session 9 :

Open studio time session 2: Students bring tear sheets and work on assignments with an instructor present to help realize each shoot.

Session 10:

Final review and critique of student work created throughout the course.



Intermediate/Advanced. Prior experience using studio strobes. Our one-day studio lighting workshop or 10 week Practical Lighting Course would be sufficient.


Maximum 14 participants.

What to Bring

Equipment Needed:

Bring your camera (must have manual controls) and at least 1 lens.
Optional: additional lenses, camera flash, tripod and laptop.

We Provide:

Detailed course notes in binder.
All lighting equipment and professional models when shooting in a professional studio/location setting as part of this course.


Early-Bird Discount:

Most of our courses and workshops offer a 10% discount is applied automatically if you register before the Early-Bird Discount deadline date listed in the registration table below.

Some courses and workshops offer a discount if you're among the first 3 people who register. This discount will replace the 'standard' Early Bird Discount mentioned above, and will be applied automatically during the online registration process (as long as it is available). Check the course/workshop listing page for more details.

Group Discount:

A 5% discount will be appplied if 3 or more people register at the same time for the same workshop. (All 3 tuitions must be paid for by one credit card to be considered a group registration.) Please follow the instructions on the online registration page.


In order to provide the best learning environment possible VPW keeps class and tour sizes limited to 10-15 people (depending on the workshop). This is but one reason that we count on you to attend your chosen class or tour, once you have registered for it.

If you must withdraw for any reason please be aware of our refund policy as follows:

For our Local Lectures, Seminars, and Workshops valued at or under $100, VPW is unable to provide a cash refund. Transfers are limited to one transfer to either the same event at a later date, or a different event of equal value. VPW requires 48 hours written notice in order to make such a transfer (email notice is acceptable). The event you are transferring to must occur within 6 months of the original event you registered for. A $15 fee will be applied to all transfers.

For our Local Workshops, 1 to 5 days in length and our Local 4 to 10 Week Courses, VPW requires 30 days written notice (before the event start date) of your withdrawal in order to provide a refund. (Email notice is acceptable.)

For our Master Photographer Series workshops, 1 to 5 days in length, VPW requires 60 days written notice (before the workshop start date) of your withdrawal in order to provide a refund. VPW may retain 15% of fees paid or $150 minimum in processing your refund. If the tuition is less than $500 the minimum fee drops to $75.

Within 45 days of the Master Photographer Series workshop date all fees paid are non-refundable.

For our Photo Tours (national and international), the following charges will apply:

  • If you cancel up to 3 months before the tour start date and we can fill your space, your reservation (or deposit) fee will be refunded
  • There is no additional cancellation fee up to 8 weeks before the start of your tour
  • From 8 weeks to 4 weeks before the tour: 25% of your balance
  • From 4 weeks to 1 week before the tour: 50% of your balance
  • From 1 week to 72 hours before the tour: 75% of your balance
  • If you cancel within 72 hours of the start of the trip, no refund can be paid
  • Transaction charges incurred on accepting and refunding payments will be deducted from the refund amount
  • In the (unlikely) event that we cancel the Photo Tour, all monies paid will be refunded in full

We highly recommend that you take out travel insurance to guard yourself against monies lost due to unavoidable cancellation by either party.

Transfers (for all events over $100): If you wish to transfer to a different workshop date, VPW requires a minimum of 30 days written (email) notice. All transfers are based on availaibility, and subject to approval by VPW staff. For courses/workshops with tuition above $101, the transfer fee is $35.

Transfer Fees as based on event pricing:
Tuition of $100 and below, the transfer fee is $15
Tuition of $101 and above, the transfer fee is $35

VPW can give no refunds:

If you registered for any event valued at or under $100
If you do not show up for your registered course.
If you register for a course beyond or below your skill or ability level.

Refunds for all events valued at $101 and above (excluding Master Series Workshops):
If a student wishes to cancel their registration for any of VPW's events, and has provided written notice within the appropriate timeframe, a refund less a $50 administration fee will be provided.

Course Cancellation:

Occasionally, we may have to cancel a course due to low enrollment. In this case, we will issue a full refund of all monies paid to VPW up to that time.

Instructor Replacement:

In the event that a listed instructor is unable to participate because of a change in his or her professional schedule, we will replace the instructor with someone of equal or similar credentials. If we cannot find a replacement in due time before the course is about to start, a particular class may have to be rescheduled.


In the event that we cancel your course, for any reason, the extent of VPW's liability is limited to the return of all monies paid. We will do everything we can to register you in another equivalent course. VPW will not be responsible for reimbursement of travel expenses of any kind.

Please note: An administration charge of $50 applies to all refunds

Read complete refund and liability policy

"I travelled all the way from Toronto to work with Wayne - he is an absolutely inspiring instructor and his lighting skills are second to none (he should be in New York City). I will come again for another Workshop for sure!"

"Marc's skill and enthusiasm for teaching is only matched by his incredibly inspiring photographs. Thank you for a great workshop today!"

Read more testimonials......

The Creative Lighting for Fashion and Editorial Portraiture Course is taught by the following instructors:

Marc Koegel
Read Marc's Biography

Wayne Hoecherl
Read Wayne's Biography

Please choose your instructor and course date from the registration table below.

Creative Lighting Course Creative Lighting Course Creative Lighting Course Creative Lighting Course
Class Start Date Time Early-Bird Discount Ends Location Instructor Registration
Monday Night March 7th, 2011 7pm-10pm February 15th, 2011 VPW Studios Wayne Hoerchel SOLD OUT!
Monday Night September 19th, 2011 7pm-10pm August 31st, 2011 VPW Studios Wayne Hoerchel Click Here to Register
Night TBA, 2011 7pm-10pm TBA, 2011 VPW Studios Wayne Hoerchel Click Here for Wait List